Former Raymond James executive joins Osaic to lead advisor recruiting, retention and engagement; support on-platform asset growth.

SCOTTSDALE, Ariz. – Dec. 16, 2025 – Osaic, Inc. (“Osaic”), one of the nation’s largest providers of wealth management strategies, announced today that Shannon Reid will join the firm as President of Osaic and Head of Advisor Growth and Engagement. Reid will fully assume the President role on Jan. 12, 2026, reporting directly to CEO Jamie Price, who previously held the position in tandem with his chief executive responsibilities.

In her role, she will lead advisor recruiting, retention and engagement initiatives while partnering across the organization to support same-store sales, on-platform asset growth and the expansion of Osaic’s Empowered Independence (W-2) model. Her professional background features a track record of leading complex organizational growth and a history of successful stakeholder engagement. Reid joins Osaic following a comprehensive search that included both internal and external candidates.

Reid brings nearly 20 years of leadership experience from Raymond James, where she most recently served as President of the firm’s independent contractor division. During her tenure, she also held senior leadership roles across the firm’s cash management, private client, practice management and retirement solutions businesses, including serving as Senior Vice President and Northeast Division Director. Prior to Raymond James, Reid spent 6 years as a Vice President at Goldman Sachs.

“We are thrilled to welcome a leader of Shannon’s caliber to Osaic,” said Price. “Her experience leading advisor recruiting, growth and engagement at scale strengthens our leadership team and elevates the entire organization. With Shannon in this role, we are well-positioned to build on our momentum and continue delivering long-term value for our affiliated advisors, their businesses and their clients.”

Reid’s appointment is part of an organizational realignment initiated in July, designed to better refine roles and responsibilities among the leadership team following the completion of Osaic’s “Journey to One.” The realignment was designed to further clarify leadership responsibilities and strengthen the firm’s focus on advisor growth and engagement as a core strategic priority. Osaic underwent a careful process to find the ideal fit for a role that has an added focus of partnering across the organization to support same-store sales, on-platform asset growth, and growth of its Empowered Independence model.

“I was drawn to Osaic by the strength of its leadership team and a culture defined by clarity, accountability and execution—combined with the agility and flexibility of a nimble organization built to drive results,” said Reid. “We are aligned in our commitment to doing the right thing for advisors and their clients, which makes this opportunity especially compelling. The wealth management industry is evolving, and Osaic is well positioned to lead through its next phase of growth. I’m excited to help shape the firm’s future while preserving the entrepreneurial spirit that is so important to advisors.”